Last week was the Tile and Stone industry's big trade show, Coverings, which took place in Orlando. The show is a treasure trove of sources for ceramic, porcelain, glass, and stone materials which are new to the marketplace. Three big players in this market and thus heavily present at the show were the Tile Council of North America, Tile of Spain, and Ceramic Tiles of Italy - all promoting their respective companies in regional pavilions. Many visitors, like me, were blown away at the sheer volume and quality of the manufacturers on display - especially for porcelain tile, which is a market that has exploded with options in the US over the last few years. The beauty of visiting these booths was that trends were easy to spot and abundant for 2010. After hearing an inspiring presentation from Tile of Spain's Patti Fasan, and walking the show to see the products for myself, here are the trends in tile for this coming year:
Color: Saturated Colors are very popular this year. Tiles in all shades of rich accent colors are being seen everywhere, with heavy focus on reds and periwinkles. Also, high contrast is also popular, with black and white used together in tiles leading the way. Patti Fasan from Tile of Spain believes this is because we all are looking for whimsy and optimism in this still-slow economy.

Tau Porcelanatto's booth featuring Karim Rashid's No-Stalgia collection
Patterns: The quality of digital printing on tile has increased dramatically and now it seems like the entire tile industry has embraced the technology. Just about every manufacturer showed some version of printed tile, whether it be a wood look or a stone look. The good news is that the tiles are looking much more realistic, some almost impossible to tell that they were not stone. Many purists out there will be skeptical, but there are so many good reasons to use porcelain tile over stone: it's sustainable, it's durable, it's cleanable, and it's often less expensive. So the more authentic looking these manufacturers can get the tile to look like stone, the more the consumer will benefit.
An example of the stone look for porcelain tile, looking very authentic
Panaria's booth showing porcelain tile planks to mimic wood
Mosaico+ booth showcasing their digital graphic capabilities
Textures: In addition to digital printing, micro-textures are included to increase the realistic looking nature of the stone and wood tiles. There has also been a lot of experimentation with surface texture to create more unique and high-end looks, especially with the addition of metallic glazes. Also, we saw lots of deep surface texture and relief where profiles are faceted or deeply molded.
Florida Tile's Cornerstone porcelain mosaic
Argenta's Aventurina tile, metallic and heavily textured
Sizes: Tiles are getting really large! The last few years has seen the addition of larger format rectangular tiles (18"x36" for example), but now we are seeing 30"x60" and even 48"x48". This is great news for designers and architects who design large open spaces and want to minimize grout joints. The Tile Council of North America is examining the installation issues that are inherent with working with large tiles, and now they are able to test tiles in their lab up to 60" in both directions. We are also seeing super thin tiles, which are perfect for cladding, but these too come with their own concerns over installation.
Lea's Mauk collection which uses their Slimtech Basaltina tiles
Other trends: Other trends spotted that we imagine are here to stay include tiles with much higher recycled content than previously; tiles that are anti-microbial and self-cleaning; tiles that integrate l ive vegetation like plants; photo-luminescent tiles; dynamic cladding - i.e. tiles that are shaped to perform certain duties, such as exterior siding; and extruded tiles that look more like tinker toys and to be used as building bocks for decorative elements (screens, etc).

Sustainable Message shown at the Crossville Tile Booth

Tile of Spain's campaign was everywhere, especially underfoot
Extruded Tiles from Natucer used to create screens and dividers
Lamosa and Porcelanite's fantastic booth made from their shipping containers!
Lamosa's newest decorative tile called Straus Tech
The Gloved One made an appearance in mosaic tile at Coverings!