Nicolai posing with N-CB Resonate storage unit he designed for Haworth
Looking to the future, corporations across America are looking to younger workers to take them into new territory. This is true in every market segment as traditionalists are retiring and companies are trying to quickly figure out who is going to replace that waning generation. With this comes a loss of acquired knowledge and vast experience, but it also comes with a gain of new hungry staff yearning to make their own mark within their own generation. The industry of Furniture Design is no different, and we are seeing a rise of new extraordinary talent that is welcome alongside the ranks of more seasoned design professionals who are already household names.
Recently we met such a designer, Nicolai Czumaj-Bront, who at the age of 32 has accomplished a lot in his short time in the marketplace designing for Haworth as well as with his own independent studio. Having studied Industrial Design at The University of Illinois at Urbana-Champaign, Nicolai went on to work for the DiMonte Group prior to landing at Haworth in 2005. He was discovered by Iain Thorp, Haworth's Design Manager, after he saw Nicolai's independent projects on the internet. As a current member of Haworth's internal Design Studio, Nicolai's duties include concept design, creating prototypes, and execution of products in development. He has worked on the Very chair collection, the Planes table collection, as well as the CB-Resonate storage unit. His work has won multiple awards, including Best of Neocon Gold.
Haworth's Very Chair - Conference and Task versions
Repeat. No Repeat: You have only been at Haworth for five years, and you already have had quite remarkable success for a young industrial designer. What do you attribute that to: inspiration or perspiration?
Nicolai: Ha! Thank you for not using the phrase “up and coming designer”. Well, it’s a lot of both! For me, design is all about passion and ideas. I think experience is important, but if you don’t have the drive and are not inspired by new ideas, experience can easily be wasted. I was fortunate enough, through a series of coincidental events, to not have my drive go to waste and to have the opportunity early in my career to work for Haworth as a part of the Design Studio. It is a Studio with a very positive environment that includes individuals that are just as passionate about design as myself…at times I feel like I am back at school. We have a great time trying to produce good work.
Nicolai with colleague Michael Welsh, designers of the Very chair
RNR: What's your favorite part of the design process? For me, it's always the initial development of the design concept, but I imagine for an industrial designer it's probably seeing the end result ready for market?!
Nicolai: I do enjoy the entire process, but my favorite parts are the transitions between each phase. It is those transitions that are the most important; it’s there where an idea continues to grow or gets lost. In those moments…taking an idea or concept and expressing it as a sketch, turning the sketches into a CAD model, sculpting a CAD model into a part that you can hold in your hand, then taking that sculpted part and turning it into a finished piece that people can experience. After which, you look back and remember that it all came from a few ideas - from abstract to tangible, it's kind of a rush!
RNR: You studied psychology and philosophy prior to getting your degree in Industrial Design. What caused you to switch gears, and do you feel that either discipline has served you well as a designer?
Nicolai: It’s funny because my Mom is a Graphic Design, painter, and sculptor; my Dad is an Engineer; and my Grandfather was a carpenter and Master Model Maker…so I guess my transfer into Industrial Design was not much of a surprise. Although part of it may have been the need to realize ideas into a tangible form, to physically experience an idea rather than just read or talk about it. I would say most definitely that Psychology and Philosophy have become part of my process. I believe to be a good Designer you must be able to analyze information and not be afraid to question ideas and concepts, including your own. I truly enjoy trying to determine what is at the heart of an idea…what is the underlying truth, function, need, aesthetic and how to appropriately express this.
RNR: What are your favorite objects that you wished you designed?
Nicolai: I would have to say Naoto Fukasawa’s Wall mounted CD player for MUJI, I love its simplicity and poetic semantics. Along with the 1965 Porsche 911…it has such simple lines and yet some of the surfaces are quite complex which makes it a very simple and sensual design.
RNR: If you had no constraints at Haworth, what item would you like to add to their line?
Nicolai: It wouldn’t be a specific item but rather a space. We have many different types of experts in the Design Studio, it would be great to take their knowledge and research and create “micro-climates” that address different types of needs and functions but with a more emotive focus.
RNR: So what can we expect next from you?
Nicolai: As part of the Haworth Design Studio I hope to keep evolving and challenging ideas that will bring new and meaningful experiences to the industry. We have the people to do it, the next few years are going to be very exciting! In regards to my own work I hope to continue with projects like Pitch, ideas that tell a story and question ideas. I want to focus on creating pieces that further blur the line between design and sculpture.
Pitch stools designed by Nicolai Czumaj-Bront from his own collection



