The Take5 Forum with The Mohawk Group @ NeoCon 2011 from neoconwtf on Vimeo.
Finally back from the Windy City and another Neocon. As usual, it was an action-packed adventure filled with events, networking, seminars, and of course tons of new products for the A&D community. Here's a recap of all the Neocon related activities that I either particpated in, witnessed, stumbled upon, or merely blew by. But before you scroll any further, click on the above link to see a bunch of folks talking about what inspires them at Neocon. Recognize anyone?
SATURDAY - JUNE 11
The pre-Neocon party to be at is the DIFFA Ball. This year, the theme was "Rock n Roll" and 90s indie rock legends The Lemonheads were booked to play the ball. The DIFFA Ball is indeed the most glamourous of Neocon events, and not even the IIDA Ball can hold a candle to the themed party environment that is carefully created each year as a benefit for AIDS. It is one first-class party, with top-notch decorations and food, as well as compelling speakers and a good DJ, and of course it's always a treat to see designers dress up in creative black tie. I have to admit that I was pretty excited to see the Lemonheads again - this time at a private function - although it was an odd choice for the ball. My hunch proved correct as I was THE ONLY PERSON singing along and rocking out. Yes, the only person out of maybe 1000 people. There were a few people dancing during their set as if they were at the prom, but they weren't fans from what I could tell. It was my own private concert as most party goers went to get dessert, and well that was pretty depressing. So I realized something at that moment, related to all those lectures we get as designers about the differences of the four generations in the workplace. You see, I am part of Generation X, the smallest and loneliest generation of our times. The world is - and the DIFFA Ball was - filled mostly with Baby Boomers ("That music is too loud") and Millenials ("Where is Lady Gaga?). It seemed as if I was the only Gen X'r in the room who related to The Lemonheads. I think all those social anthropologists are on to something. To make me feel better, I did get the set list and Evan Dando gave me his guitar pick. Oh, and I also met Yves Behar of Fuse Project (designer of Herman Miller's new Sayl chair) - we had a nice chat about art and other things, and I look forward to seeing more products from him in the future.
SUNDAY - JUNE 12
First stop was the Interior Design Magazine Giants event, where I met Design-On-A-Dime star Ali Azhar. It was also great to see many industry friends, as this is one of the joys of Neocon. Then it was off to the IIDA Cool Ball, which was the platform for the awards of the IIDA Annual Design Competition, which were handed out to the lucky designer recipients. Of course Clive Wilkinson won another award for his One Shelley Street project for Macquarie - probably the most iconic corporate project of the last few years. A special award for the winner of the Will Ching Design Competiton was Sand Studios of San Francisco who won for their SPARC project, a medical marijuana facility. Surely this is a first?! After the ball it was off to bed, as the first full day of Neocon was approaching.
MONDAY - JUNE 13
First stop was the Herman Miller showroom, where their Canvas product dominated the showroom. Also visited with Geiger, Leland, Bernhardt, Keilhauer, Allermuir, and Davis. Then went to Haworth where I met Clive Wilkinson in person, who designed their showroom in between collecting awards. The big news from Haworth is that they will now be the North American distributor for legendary Italian furniture manufacturers Cassina, Cappelini, and Poltrona Frau. Che fantastico! Also fantastic is Steelcase's new sister products to Media:scape, Mini and Mobile. Every systems furniture manufacturer now has a Media:scape "me too" product, featuring collaborative conferencing. Had lunch at the Bright showroom, then finished visiting the showrooms on the 3rd Floor after a wonderful stop at HBF. Had fun with MaryJo Miller of HBF Textiles (how I love that woman!) and met the very busy Todd Bracher, designer of HBF's new seating line "Nest" (as well as Humanscale's new "Trea" chair and Shaw's new carpet line "Music Project"). I also explored the Materials Pavilion on the 8th Floor, sponsored by Interiors and Sources Magazine and curated by my dear friend and materials guru Grace Jeffers. My colleague John Trosino from Kling Stubbins gave a presentation in the late afternoon called "Restoring Beauty", about our firm's restoration of the Academy of Music in Philadelphia. It was wonderful reliving all of the stories and details about the ballroom renovation and especially the art and chandelier restoration work. After that was an event at the Tandus showroom, then a very crowded party hosted by Interface, and then the Vitra event held at the newish Renzo Piano wing of the Art Institute of Chicago. What a day!
Haworth showroom from the hallway
Davis showroom, featuring Kontour
TUESDAY - JUNE 14
Tuesday was all about the 10th and 11th floors of the Mart. At Knoll I fell in love with the new sister chair to Generation (called Regeneration), which is a slimmed down version of the original. At Shaw, minds were blown with a new concept that "activates the edge". Interface had not one but two carpet showrooms - one for creative and collaborative settings, and one for more typical office settings. Loved both! Visited Bentley Prince Street, Milliken, Mannington, and Aquafill too (where I learned about how they reclaim fishing nets to make their recycled nylon fiber). Had lunch with a cool British company called KITE, and then saw lots more furniture from companies like Vitra, Coalesse, and Andreu World. Later in the day I participated in a panel about Designers & The Web, hosted by Stylex and moderated by Designer Pages. My fellow panelists, which included John Czarnecki (new Editor in Chief of Contract Magazine), had a great time discussing how the web is used in selecting and specifying products. We had a great turn out with great questions at the end, thanks to all who came out (especially the Philly contingincy). After another evening furniture event with an international crowd, and a sighting of HGTV's Vern Yip on the sidewalk, it was off to bed after a long day.
Shaw contract's On The Edge collection
Vitra showroom
WEDNESDAY - JUNE 15
Finished up the 10th and 11th floors with Allsteel, Gunlocke, Teknion, Luna Textiles, Masland, Wolf Gordon (who has added textiles to their repetoire), and B&B Italia. Love the new Gather collection from Allsteel, filled with pieces intended for break out areas - especially the upholstered platforms at mulitple heights. Went to Halcon to visit the Best of Neocon winner (that's Best of Competiton!) which is Motus, the most elegant modular wood table ever. As for the most elegant presenter, we then visited with Carl Magnusson at Teknion to learn all about MAST, his new monitor arm system. Then cruised the 7th and 8th Floors, where my favorite was Design Within Reach's booth, which showcased an Executive Office outfitted in Finn Juhl and Verner Panton. Oh that desk! Also discovered new stones from Stone Source (check out the new Burlington Stone, from a previously unmined part of the quarry). And then Neocon was over, just like that. Is anyone else suffering from post-Neocon depression?

Allsteel's Gather collection
Carl Magnusson showing off MAST at Teknion
Click here to view the entire Neocon 2011 photo album.